White Label Communications Blog

Reselling Cloud VoIP Services? The Cost of VoIP Cloud Communications

Posted by Chris Griffith on Thu, Mar 19, 2015 @ 04:20 PM

Reselling cloud VoIP servicesIf you're someone who's currently reselling cloud VoIP services, then you know how important it is to set the right price for your customers. You want to set a price that's considered to be reasonable and affordable so that your current customers will be happy. You also want to set a price that doesn't scare away any future prospective customers, whether it be very low or very high. Thus, those who are currently reselling cloud VoIP services, as well as those who are new to the reselling world, will need to carefully evaluate how much they're going to charge their customers for the ability to access turnkey high-tech VoIP and cloud communication services.

VoIP & Cloud Communications Costs

When resellers started showing a real interest in reselling cloud VoIP services just a few years ago, many of them set a very low price point. Their intent was to gather a lot of interest from customers who were looking to utilize these new cloud communication technologies so that they could run their business much more efficiently. And it worked. But now there's a slight dilemma as this created somewhat of a permanent pricing structure, which means that those who are choosing to resell cloud VoIP services these days are having to operate within this pricing structure.

What's really important for anyone who's interested in reselling cloud VoIP services these days to understand is that when they choose to resell cloud VoIP services at a low price point, they're hurting their bottom line. Especially when it comes to a long-term return on their investment. Although you may think you're doing what it takes to get more sales, what you're really doing is diminishing the overall value of the high-tech VoIP and cloud communication services you're interested in reselling.

Saving Money

Many resellers like to tell potential customers that they're going to save money once they decide to sign up for high-tech VoIP and cloud communication services. This is not only a great selling point, it's true in the high majority of cases. But customers need to also understand that there's so much more than saving money when it comes to using turnkey VoIP and cloud services. They need to understand that once they decide to upgrade their business communication system to one that can now utilize VoIP technology, they're getting access to a communication system that will allow them to run their business much more efficiently.

So the bottom line here is to make sure that you haven't placed too much of a focus on acquiring new customers by simply lowering the costs associated with utilizing VoIP and cloud communication services. Instead, you're going to need to let potential customers know that they may need to pay a little more as they're going to now have access to a number of highly beneficial services that will help them differentiate their business from that of their competition.

Reselling Cloud VoIP Services

Still interested in reselling cloud VoIP services? Great! This means that you now understand that you can't simply base your reselling success on creating the best VoIP reselling price points. Although you're going to need to set a competitive price, what's really important is your ability to inform your prospective customers on the many advantages that VoIP and cloud communication services can provide for their business, making it well worth the cost. Remember, business owners these days understand that there's a lot of competition they're up against, and for this reason they're not only looking to save money, they're also looking for the best ways to position themselves in today's highly competitive world of business.

voip reseller program

Image courtesy of Stuart Miles/FreeDigitalPhotos.net

Topics: VoIP, resellers, reselling, cloud

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