White Label Communications Blog

Are You a New VoIP Distributor? Who's Your Target Market?

Posted by Chris Griffith on Thu, Jul 31, 2014 @ 03:55 PM

VoIP DistributorWhether you’ve just signed up to be a VoIP distributor or are thinking about signing up so you can resell VoIP services, there's a long list of things for you to do. Of course, you already knew this. With every new business venture comes a long list of things that need to be done, and choosing to resell VoIP services is no different. It's important for those who are new to reselling VoIP services to understand that sometimes the things that they need to do can tend to be a bit overwhelming, and that's okay.

New VoIP Distributor

So if you're still thinking about signing up so you can be a VoIP distributor, good for you! This means that you're someone who recognizes a good reselling opportunity when they see one. The fact that VoIP technology has lowered in its cost recently means that the majority of businesses that haven't been able to afford high-tech VoIP services now can. Although this mostly includes small and medium-sized businesses, single entrepreneurs can also benefit from utilizing VoIP technology as their business communication platform.

So now you know that the majority of small and medium-sized businesses weren't able to sign up for VoIP-related services in the past because they simply couldn't afford this new communication technology. And now that the costs of integrating VoIP technology into a business have lowered substantially over the past few years, you're able to reach out to these business owners. As a new VoIP distributor, it's your job to let them know exactly how VoIP services can benefit their particular type of business.

Who's Your Target Market?

So who is going to be your target market? Who are you going to directly reach out to in order to let them know that you’re the best VoIP distributor who not only wants but deserves their business? Because it's highly likely that you're going to need to start building your customer base from scratch, there is one thing that you can do in order to reach out and target your carefully chosen market.

One of the most important things that you can do is to focus on a particular aspect of VoIP services in order to create a niche that you're known for and can specialize in. Once you've figured out what you're going to focus on, you can then begin to determine what your sales and marketing delivery method is going to be.

This way you're not going to be seen as just another VoIP distributor. Instead you can be seen as a VoIP distributor who specializes in offering a particular VoIP-related service, as well as the many standard VoIP-related services that business owners are looking for.

Choose Your Target Market Carefully

It's truly critical for every VoIP distributor to understand just how important choosing your target market is. It's not enough to say that you're going to target all of the small and medium-sized businesses that are still looking for the best VoIP services that will meet all of their business communication needs. And also, understand that there's a difference between an audience and a target market!

If you have any specific questions about being the best VoIP distributor or how to correctly choose your target market, then be sure to contact us today. Because we know anything and everything there is to know about reselling and VoIP technology, we are able to provide you with all of the right answers that you're looking for. 

Click here to see our sample offer!

Image courtesy of jscreationzs/FreeDigitalPhotos.net

Topics: VoIP Distributor

Build your own phone company!

White Label Reseller Program

Through our private label reseller offering you can utilize the White Label Communications software and infrastructure to provide full Hosted PBX and PBX SIP Trunking solutions with an unparalleled feature set

White Label Atlas Software Features:

  • Full Private Label Branding
  • Geo-Redundant Active/Active Data Centers
  • Hosted PBX
  • SIP Trunking
  • Call Recording
  • Device Auto Provisioning
  • Sales Quoting
  • Billing System
  • Tax Integration
  • Credit Card Integration
  • Instant DID Ordering
  • Porting (LNP) Manager
  • White Label University
  • API Integration
  • Infinite Scalability

Request Software Demo

Subscribe to Email Updates

Recent Posts