White Label Communications Blog

Providing Reliable Private Label VoIP Services

Posted by Chris Griffith on Fri, Jan 25, 2013 @ 09:04 AM


Within any industry, it is an undisputed fact that constant evolution is necessary in order to survive and thrive. This sentiment rings especially true for MSPs, VoIP resellers, and those who work within IT related fields. Just as the emergence of services such as Netflix have significantly reduced the relevance and popularity of video rental stores, advancements in VoIP are completely altering the way that the world communicates with one another and rendering analog and landline phone carriers obsolete. At this particular moment in time when VoIP is just starting to make its big boom, the stars are aligned for underdogs to get involved and succeed. But how can you hope to compete with larger, major league competitors? Here we will take a look at how you can create reliable private label VoIP services, regardless of the size of your business or your bank account.

What's the big deal with VoIP?

In a nutshell, Voice over Internet Protocol (VoIP) is the latest and greatest way for businesses and civilians alike to communicate. VoIP refers to communication protocols, technologies, and transmission techniques which are utilized in the delivery process of voice communications, multimedia sessions, etc. via the web. The most basic aspect of VoIP is the ability to make phone calls with the internet as a medium. Even though programs such as Skype have made use of VoIP for quite awhile, the idea is only now beginning to gain notice and popularity in the business world. This is largely due to the fact that VoIP is able to accomplish things that traditional landlines can, like bundling voice, video, and data into a singular, unified framework. Additionally, VoIP is accommodating to the trend towards "Bring Your Own Device" (BYOD) which enables employees to make use of their own personal smartphones, laptops, and tablets within the business network. The possibilities are limitless!

Private Label VoIPWhat is Private Label VoIP?

If you're not interested in private label VoIP yet, you should be. The time is now for SMBs including IT firms, MSPs, and VoIP resellers to hop on the bandwagon and start building high-margin revenue streams that you can count on through your own private label VoIP reselling program. And if the thought of shelling out the money to build your own networks may seem overwhelming and impossible, you'll be happy to learn that it's completely unnecessary. In fact, private label VoIP is tailor-fitted for SMBs as they do not require any significant upfront costs. 

So how exactly is this possible? The secret to the affordable management and reselling of reliable private label VoIP services is through cloud computing. Software as a Service (SaaS) allows smaller firms to become a part of the VoIP market without draining their bank accounts on expensive software programs that they don't actually need. Instead, the "cloud" provides SMBs with the opportunity to pick and choose the hardware and software programs that they truly require without having to purchase infrastructures that they don't need, and without having to spend money on costly installations. In this way, cloud computing has made it possible for smaller businesses to become just as successful in the private label VoIP marketplace as larger corporations. 

The best part is that you're guaranteed a return on your investment. Private label VoIP makes it possible for you to offer and resell a service package that is just as reliable as those offered by bigger competitors. The heavy demand for VoIP service providers will lead consumers right to your door, and the services that you provide will allow you to maintain and grow your business - and your wallet. 

How can my private label VoIP services stay competitive?

Once you get set up as a reseller of private label VoIP services, it is important that you keep up with the latest advancements within the technology. Your customers will expect you to "keep up with Joneses" and provide them with the newest and best services possible. How can you be sure that you will be able to stay sharp and competitive with bigger MSPs? First, you must be sure to select a VoIP provider who will be able to give your client base all of the perks that they need to improve business efficiency and decrease their bottom line. Features such as unlimited calls, disaster recovery, unlimited and cost-free software updates, the ability to integrate hundreds of users without over-engineering their phone services, trunk consolidation, and more are all invaluable and must be included in your private label VoIP package. You must also be sure to look for a provider who is constantly upgrading their system. In this way, your customers will be pleased with continuous new features being added to their phone systems, and you will stand out as a reseller who offers great new features on a regular basis.

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Topics: VoIP, private label

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