White Label Communications Blog

Managed IT Service Providers continue to add Private Label VoIP

Posted by Chris Griffith on Fri, Dec 14, 2012 @ 11:55 AM

Unless you've been living under a rock for the past several years, it should be plain that we are in the midst of a digital revolution which is completely transforming the way in which the world communicates and does business. As technology continues to advance, it is becoming increasingly apparent that within the next several years, analog telephone carriers and landlines will be virtually obsolete. Instead, many businesses are making the switch to both large-scale and private label VoIP providers.

Private Label VoIPWhat is VoIP and why is it taking over?


Voice over Internet Protocol (more commonly referred to as VoIP) refers to the communication protocols, technologies, and transmission techniques that are used in the delivery process of voice communications and/or multimedia session over the Internet. In its purest form, VoIP describes the ability to use the internet to make phone calls. Although this technology has been around for a while, it is only now beginning to really take off within the world of business. So what is it that makes VoIP so attractive to companies? VoIP is able to do several things that traditional landline phones cannot, such as bundling voice, video, and data within one unified framework. In addition, VoIP allows for the integration of "bring your own device", which is becoming popular for business enterprises. In this way, employees are able to utilize smartphones, laptops, and tablets within the business network.

Why should I be interested in Private Label VoIP?

An incredible window of opportunity has opened up for small to medium-sized IT firms, Managed Service Providers (MSPs) and VoIP resellers. The time has never been better than now to create high-margin revenue streams that will be reliable via private label VoIP reseller programs.  You no longer have to be in the major leagues to get in the game. Although a lack of sufficient capital for building their own networks may seem to make SMBs the underdog, you might be surprised to learn that by its own nature, VoIP is tailor-fitted for smaller business enterprises. In fact, private label VoIP reseller programs are the way to go for SMBs looking to enter the market without being required to pay any major upfront costs. 

If it sounds too good to be true, guess again! There are a handful of factors and events that have allowed for the emergence of successful private label VoIP reseller programs, but the main contributor is cloud-based technology. Software as a Service (SaaS) via cloud computing enables IT firms and MSPs to join the VoIP market without having to go bankrupt. The "cloud" allows smaller businesses to pick and choose the hardware and software programs that they require without having to pay for expensive installations, maintenance, and infrastructures that they do not actually need to get the job done. In other words, cloud computing has "evened up the playing field" for both SMBs and large-scale enterprises to both have an equal opportunity to thrive within the private label VoIP market.

In addition to cloud technology, other factors such as the maturity and standardization of VoIP protocols have helped to boost VoIP seller programs. These protocols enable VoIP to be integrated within a business's existing networks without hassle. Lastly, the growing demand for VoIP service providers is creating a market ripe for private label VoIP providers. By jumping on the bandwagon now, you can ensure that you will maintain satisfied customers and obtain a healthy return on your investment. 

How does private label VoIP reselling work?

VoIP service providers are no longer required to partner up with dial-tone service providers or competitive local exchange carriers. What does this mean for your firm? This change allows IT companies and MSPs that which to subscribe to a private label VoIP reseller program to offer dial-tone service to their clients as a part of their VoIP service package. Even better, resellers who subscribe to the best reseller programs will be able to completely brand their service. End-users also receive the benefit of getting fully integrated service packages from their IT firm or MSP. Resellers will be able to provide either a SIP trunk service or a Hosted PBX, or a hybrid of the two programs. The most efficient approach is through the SIP trunk service which totally replaces traditional phone lines with PSTN connected lines. A PBX program, on the other hand, requires an interface to connect the PBX to the SIP trunk service. 

Don't miss out!

Private label VoIP reselling programs will give you the competitive edge you need to stay relevant. The emergence of cloud computing makes this a low-risk, high-reward scenarios that is truly a no brainer for smaller IT firms and MSPs. Your customers will receive the technology that they demand and in turn, you will receive the cash-flow that you require to stay in business.

 

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Topics: VoIP

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