White Label Communications Blog

Cody Hathaway

Recent Posts

Why Training is so Important in a Partnership

Posted by Cody Hathaway on Tue, Apr 06, 2021 @ 03:30 PM


At White Label Communications, we recognize and embrace that the better our partners do, the better we do. The key to partner success all comes down to comfortability. We want you, the partner, to be comfortable being in this business and selling your services.

Some companies sign partners up, provide them with the services they signed up to sell, and leave them at that. Others offer training, but they may charge extra for it, or require partners to go on-site, or just overload them with information. We don't feel like training programs like that are very efficient, nor fair to the partner and their time.

Regardless of your experience, training is always important when partnering with any new provider. Now, some may need less training than others, and some may be brand new to the business and need all the help they can get. VoIP providers may look the same on the outside, but what's on the inside separates the leader from the rest of the pack. In order to be successful selling these services, you need to be comfortable with the platform you're selling.

With comfortability comes success. That is why training is so important, and why training programs should be a key box to check for prospects evaluating VoIP providers. 

What is White Label's approach? At White Label, we value our partners time. We don't believe in training programs that force you to put your business on hold to roll out a new service. We also don't believe in overwhelming you with information. We put our partners time front and center when it comes to training. With us, it's really an hour here or an hour there, and it's all scheduled around you. 

Our experts in our partner development team will cater to all your training needs, and we even provide you with help resources you can access on your own. We have all the information and expertise you need to transform you into the expert when it comes to voice and unified communication services.

Training is all about being comfortable. We will never sign you up and tell you that you are on your own. Again, we recognize and embrace that the better our partners do, the better we do.

Want to learn more about our training program and becoming a successful VoIP reseller? Click the button below to schedule a call with one of our experts today!

Become a successful reseller today!

Topics: turn-key, voip reseller, private label reselling program, training

Why Providing VoIP is a Great Way to Generate Recurring Revenue

Posted by Cody Hathaway on Fri, Apr 02, 2021 @ 09:33 AM


If you are an MSP, you likely already know what recurring revenue is, and you're bringing it in every single month with the services you manage for your customers. However, if you're a break-fix IT shop, or a one-time business solutions sales shop, you likely don't have much recurring revenue.

How can you change that? Even MSPs, if you're an MSP that is only managing two or three services for your customers, how can you increase your recurring revenue stream?

Providing Voice over IP solutions is a great way to generate recurring revenue. Lets say you're that break-fix shop, and you're looking to bring on more revenue or even transition into an MSP. How can voice solutions do that for you?


Businesses that provide voice solutions to their customers are able to lock their customers into long-term contracts, and generate high-margin recurring revenue each month. Depending on your customer base and the user size of each customer, you could enjoy anywhere from 50%-70% profit margins each month. That is 2-3 times more revenue than a typical referral model.

MSPs are able to add voice to the list of services they manage for their customers, smaller IT shops, and other businesses that do not provide managed services can use voice as a way to transition into an MSP model. You can basically use voice as a "trojan horse", or a "foot in the door", to start managing services for your customers and generate that high-margin recurring revenue each month.

With White Label Communications private label model, we help our partners generate this kind of revenue. White Label provides you with everything you need to sell, manage, and provide this service, plus having receiving training from our expert training staff to make you successful.

How about this? Click on the button below to schedule a call with one of our seasoned sales executives, and they'll be able to show you how you can enjoy monthly recurring revenue today!

Request a demo and increase your average gross margin

Topics: turnkey, hosted PBX, recurring revenue, selling private label, Cloud Phone Systems, white label voip programs, sip trunking reselling, resell VoIP

Why is Unified Communications Important?

Posted by Cody Hathaway on Mon, Mar 29, 2021 @ 04:00 PM


Unified communications (UC) can be defined simply as the centralization of communication features integrated into a user-based application. Unified communications generally feature sets like chat, voice, video, presence, voicemail, call center, etc.

UC applications weren't all the rage as recent as 2 years ago. Yes, some companies did utilize these feature sets and some have for many years, but UC wasn't as widely known as it is today.

Why is that? Most companies were using traditional VoIP systems and feature sets, not as robust as what's offered now. Others were running, and still do run, on legacy systems that do not have any UC feature sets or those enjoyed with a traditional VoIP system.

The end-users have these companies didn't have much of a need for it, so it wasn't demanded. Since end-users weren't demanding features like UC, their companies weren't providing them, and since companies weren't providing them, most providers weren't developing and offering them.

What changed? The COVID-19 pandemic. March of 2020 is when the business landscape changed drastically, and in some cases, changed it forever. Companies had to move overnight to a 100% remote business operation, some had solutions in place, while others had none.

Those that had no solutions had to scramble to find solutions to enable remote work. They would call MSPs, IT companies, VoIP providers, and whomever else they could find to buy solutions. This would happen on a global scale and would usher in a new era of unified communications.

So why is UC important? The pandemic showed the business world why UC was so important to have. You need to have a platform that offers robust unified communications, because you never know when you'll need it the most, and when you do know, it may be too late.

UC isn't just for remote work, not at all, UC can be efficiently utilized in the office. UC offers such a wide range of communication tools that make collaboration and day-to-day business operations much more efficient.

Utilizing features like chat, real-time presence groups, call center features, a digital company directory, and call recordings can go a long way into improving the life of the end-user and business operations as a whole.

What does White Label offer? White Label Communications provides our partners with an outstanding unified communications product. Our UC application included communications tools and features, and also includes productivity tools as well.

White Label was an early player in the world of UC, as we released our application in 2018. We take great pride in offering our partners a quality voice over IP platform, and we take equal pride in our UC offering as well.

We are constantly adding to and improving our UC application and listening to our partners on what feature sets and updates they'd like to see.

If you'd like to learn more about our unified communications offering, click the button below to schedule a demo with one of our seasoned executives today!


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Topics: unified communications, hosted pbx reseller, turnkey VoIP, ucaas

Back Office Support: Why it Matters and How We Help

Posted by Cody Hathaway on Thu, Mar 25, 2021 @ 01:57 PM


When companies and individuals are evaluating VoIP companies for a partnership, what are the main things they're evaluating? Quality of service, price, features, and ease of use are some that come quickly to mind. What about back office support?

It's no secret that companies want an easy and friendly partnership where both parties can win. That is achieved by having a quality platform with a robust feature set that gives said companies tons of potential to sell and retain customer.

What goes into selling and managing your customers on the backend? Quoting, invoicing, tax solutions, and billing automation just to name a few. It may come as a surprise to some, but not many VoIP companies do it, and those that do, don't do it very well.

Back office support is something we take great pride in offering to our partners. So you may be asking yourself, what back office support does White Label offer?

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We offer our partners a full turn-key solution. We give partners everything they need to sell, manage, and provide this service. As our partner, you'll have access to a wide range of back office tools to keep all your finances accurate and organized.

You'll be able to do all your billing through us: Quoting, requoting, invoicing, setting up payment profiles, take payments and make payments how you choose. Our platform will even automate the billing for you once you set your customers up in the platform.

Any previous versions of a quote you do, will always be saved and time stamped into the platform for you. This is great for a prospect or customer who may change their mind during the quoting process, so you can always go back to another quote if you need to.

Our quoting and invoicing tools are directly linked to our tax integration, making that part of the process simple, efficient, and correct every time.

A lot of our partners use our billing platform for everything they do, not just the VoIP side of things. Our expert training staff will help you set up your billing and show you how easy it is to add in your products and services into our platform.

Most VoIP companies don't put a lot of resources into back office support, but it's an imperative resource to have in order for partners to be successful in this business. We recognize and embrace this. We want our partners to be successful, and we make sure we equip our partners with all the tools necessary to be successful in this business.

There's plenty more to this, and it would be a lot easier to show you than tell you about this. Click on the button below to schedule a business discussion with one of our expert sales representatives to learn more!

Enter the Rapidly Growing Private Label Service Provider Business TODAY!

Topics: turnkey, msp, recurring revenue, selling private label, Cloud Phone Systems, white label voip programs


Posted by Cody Hathaway on Mon, Mar 22, 2021 @ 02:56 PM

remoteworkIt's been over a year since the world changed drastically. Almost overnight, we saw a shift from normal day-to-day business operations to a complete work-from-home, virtual model.

Businesses were frantic in setting up their employees with solutions to keep them connected during this time. Some had the solutions they needed already in place, some had to go out and buy the first solutions they came across, and others had to call around and find the solutions right for them.

Voice and unified communications companies as a whole were at the forefront of this business shift, and still are today. Certain solutions, such as unified communications clients, weren't all that popular before the pandemic, but companies such as White Label Communications were already heavily invested in unified communications app.


In 2018 White Label Communications released our Unified Communications client. The client evolved from standard chat features, call recording, and call history to providing features like presence groups, softphone, and call center consoles.

See a full list of our Unified Communications features here:

  • Chat
  • Softphone
  • Voicemail w/transcription
  • Call Center Console
  • Call Recordings
  • Call History
  • Company Directory
  • Realtime Presence Groups
  • Video Conferencing (soon to be released)
  • Contacts
  • Tasks
  • Notes

We provide our partners the ability to provide their customers with solutions to enable them to be 100% work-from-home capable. Our partners end-users can go from their office to their home and stay connected as if they never left the office.

We understand what end-users need to stay connected and continue their day-to-day business operations from a remote environment, and that's why we continue to strive to develop new and improve existing solutions to tailor to remote worker needs.

Partners and end-users can use our Unified Communications client through the web-browser, on a desktop app, or through a mobile app.

Our Unified Communications client isn't the only remote solution we offer to our partners however. Our partners are also able to provide their customers with a mobile application for calling and SMS.


Our proprietary mobile application, NimbusPhone, enables end-users to call through our hosted PBX from anywhere, as long as you are connected through data or the Internet.

You will be able to call using your office/company phone number, when people call your office number, and you're using your Nimbus app, the call will ring directly to your smartphone.

See a full list of NimbusPhone features here:

  • Make outbound calls from your mobile device as if you were at your desk, showing your company telephone number as the outbound caller ID.
  • Receive inbound calls by extension number or business telephone number directly on your mobile app.
  • Voicemail playback.
  • Configure your Device Users Find Me Follow Me (FMFM) settings.
  • Make adjustments to your FMFM Time of Day schedule.
  • Browse your internal company directly with single-click calling.
  • Access Contacts from your mobile device.
  • Speed Dial (QuickDial)
  • SMS. Send/receive text messages from your business DID.
  • See real-time user presence to see if other users are on or off phone calls.

Long before the COVID-19 pandemic began, we at White Label Communications have made unified communications and mobile solutions a priority in our offerings.

We understood the business landscape of the 21st century, and our partners were able to take full advantage of our robust remote solutions to keep their customers connected at home during this unprecedented time in world history.

Give us a call today at 855-952-8647 and select the sales option, or request a demo through our website to learn more and get started today!

White Label

Topics: unified communications, mobile voip, Cloud Phone Systems, mobile, business sms, ucaas

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Through our private label reseller offering you can utilize the White Label Communications software and infrastructure to provide full Hosted PBX and PBX SIP Trunking solutions with an unparalleled feature set

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  • Full Private Label Branding
  • Geo-Redundant Active/Active Data Centers
  • Hosted PBX
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